Description

About the Role

The Director of Audience Growth will lead station-wide efforts to grow, diversify, and deepen engagement with WAMC's audiences across broadcast, digital, and new platforms. This role blends strategic leadership with hands-on experimentation, using data, audience insights, and platform expertise to expand WAMC's reach while advancing our public service mission. This position ensures that audience growth strategies are integrated, sustainable, and aligned with WAMC's editorial values.

Please submit a resume and cover letter to Jessica Denue at jdenue@wamc.org . Applications will be reviewed on a rolling basis. Only candidates selected for an interview will be contacted.

Fulltime, in-person. Starting Salary: $60,000

Requirements

• Deep understanding of broadcast and digital platforms, audience behaviors, and content distribution ecosystems.
• Demonstrated success growing audiences across multiple platforms using data and experimentation.
• Experience working with analytics tools (e.g., Google Analytics, Chartbeat, social insights, podcast analytics).
• Strong leadership, communication, and cross-functional collaboration skills.

Experience

3-5 years of experience in audience development, digital strategy, or growth roles in media, journalism, or mission-driven organizations.

About the Company

WAMC is an equal-opportunity employer. It is the policy of WAMC that all employees and applicants for employment will be treated and considered without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, political affiliation or belief, genetic information, veteran status, familial status, domestic violence status, arrest or conviction record, or any other protected classification.